We photograph horses and build brands around them.
Saddle Up is a creative agency for the equestrian world, founded by Lucie Dubuis. Photography, video and brand strategy for equestrian brands, breeders, riders and veterinary clinics across Europe and the United States.
On a professional note
500+ shoots, 20+ brands.
From jumping shows to product launches for saddleries. Equestrian brands, breeders, riders and veterinary clinics, shot on location across Europe and the US.
Strategy and images, one team.
No brief passed between a strategist, a photographer and a designer. The people who decide the angle are the ones who shoot it.
Long-term relationships.
Some of our clients have been working with us for six years. They come back because the work brings their own clients back.
On a personal note
I ride too.
Most weekends, I'm at a show or in a paddock before sunrise, waiting for a horse to put his ears up. That's not a line, it's genuinely how I spend my time off too.
Horses in Belgium is a project close to my heart.
Before the agency, I started a personal photo series staging horses in Belgium's most beautiful places: castles, abbeys, ruins, dunes. It's been on pause, and I'm bringing it back.
October 1st, 2026 was a big day.
That's the day Saddle Up Agency became my full-time focus. Seven years of working toward this, and it finally happened.
